I've always been curious about how things work. Not just technological devices, but also people, ideas, and the quiet rules that shape our decisions. That curiosity became a habit. I read, experiment, and see learning as the most fascinating kind of work. As a kid, I used to run small experiments, and those experiments eventually turned into my first real business: selling handmade artisanal soap through social media. That experience taught me how to turn an idea into something that actually reaches people.
Curiosity pushed me to build. I create things because making teaches faster than reading. I've built physical projects like a line of 3D playing cards and iPhone-based art pieces. Each project was a way to learn design, craftsmanship, and all the messy logistics that make creative ideas survive in the real world.
How I Think When Creating
Entrepreneurship, for me, is a necessity—something I carry in my DNA. It's a way of building, of transforming ideas into reality, and creating an impact on people and society. Building things drives me. I love turning what's in my head into something tangible and seeing how it can change someone's life, even a little.
I value both inspiration and execution. I like learning by doing—by making mistakes, experimenting, and figuring things out along the way. Learning through action teaches me the most.
I also had a mentor and started working at his office when I was very young. That experience gave me a real-world view of how business works and helped me understand how decisions are made and ideas are executed inside a company.
My Journey
My path as a creator started early. My first real business was selling handmade soap through social media. It was a small but meaningful project that taught me how to connect with customers, design products people enjoy, and manage every part of a business on my own.
Later, I launched Popl Chile, where I introduced digital business cards to help professionals and companies connect more easily. It was my first real step into technology and branding, and it showed me how much psychology and design influence the way people interact.
Then I created a line of 3D playing cards, one of my biggest projects so far. They were produced in the United States with the help of USPCC, and I partnered with the largest wholesaler in the magic industry. The cards were sold in major magic shops around the world. That experience taught me about manufacturing, distribution, and the power of storytelling to bring a product to life.
Around that same time, I also made iPhone art pieces, a smaller creative project I did just for fun over a few months. It reminded me how much I enjoy hands-on design and the joy of creating something original.
Today, I'm still running Popl Chile and teaching AI classes under AsesorIAs, helping people understand and apply artificial intelligence in simple, practical ways so they can work smarter and think more creatively.
Lately, I've been transitioning from traditional entrepreneurship to more startup- and tech-oriented projects. I'm currently in the discovery phase, building and testing a couple of apps that explore different problems and markets while I learn what I want to create next.
My Story with Artificial Intelligence
I discovered artificial intelligence in 2023, just a few weeks after ChatGPT was released. From the first moment, I knew this was the future—and I fell in love with it. Since then, I haven't stopped. I spend a large part of my day using AI tools and learning about them, if not most of it. About a year ago, I started doing vibe coding more seriously, and I've loved it.
As a side note, I use Cursor for programming—a tool that's helped me learn and create more fluidly.
Another thing I love is giving feedback to apps. Every week, I test and share feedback with different apps. So, if the person reading this has an app and would like feedback, I'd be happy to try it out and share my thoughts.
An Unstoppable Curiosity
I've realized my curiosity is something I just can't turn off. It's there 24/7. In fact, it's really hard—if not impossible—for me to stop learning. In my free time, even when I'm tired, I end up watching YouTube videos—usually documentaries or educational content. Learning has become so natural to me that I often don't even notice how much I absorb in a single day.
Beyond Work
At heart, I'm a lifelong student. I love studying human behavior, psychology, economics, marketing, business strategy, and innovation. I also read about design, mindfulness, meditation, and the brain. My favorite authors include Martin Lindstrom, Robert Cialdini, and Tim Harford—and for fiction, I always come back to Isaac Asimov. Reading them directly shapes the questions I ask when I build.
Outside of reading, I journal, run small experiments, and try to balance learning with action. I care more about growth than perfection and try to treat mistakes as information, not failures.
Looking Ahead
I want to keep creating projects that help people connect, learn, and make better decisions. My goal is to build tools and experiences that encourage experimentation and genuine curiosity. If my work can inspire someone to try something new or think a bit clearer, then it was worth it.
Contact Me
If you'd like to talk about business, ideas, AI, or anything else, I'd be happy to connect. You can reach out however you prefer — I usually reply fastest on WhatsApp.